Seamless hotel booking experience

Designing hotel booking journey for ixigo

Client

ixigo

Role

Ui, Ux & Strategy

Platforms

Web & Mobile

Design Brief

To create a seamless hotel booking experience for ixigo, prioritizing user-friendly browsing journey. We started with a mobile-first approach and later designed the web experience to integrate into ixigo’s existing offering of flights, trains & bus booking for it’s 150 million user base.

User Insights

We started with studying key data from our existing integration with booking.com points to understand user behaviour, their search pattern, filters usage and preferences

  • 40-45% users prefers to tap on the hotel thumbnail on SRP

  • 15% users prefers to tap on the user ratings

  • 50% users sorted by lowest price first

  • 30% users filtered by free breakfast

  • 50% users filtered by price per night

Hi-Fidelity Wireframes

Our initial insights led us into designing wireframes around our user’s preferences enabling them to effortlessly search for accommodations, compare prices and make reservations. We tested the prototype with users to get feedback around usability aspects of the booking flow.

Discover Your Perfect Stay

Clear and concise information coupled with transparent pricing, fosters a sense of reliability. Additionally tailored search filters are provided to ensure that individuals find the perfect hotel that meets their specific requirements.

Collaborative wishlist

Hotel booking is often a group activity where users will consult with their friends & families before making a booking. We added a feature to allow users to invite others and curate a collective wishlist and make better decisions together.

Dive into the Details

As per our research 70% of users clicked on hotel image, users preferred to view images of hotels to have a better idea about the actual offerings of the hotel. 17% of users proceeded to view room options. In the web version we highlighted a recommended room with a quick CTA to reserve room or the user can scroll down to view all the room options.

Room selection

25% users preferred rooms with free cancellation and breakfast.

We provided user with option to access quick filters on top on room selection page to discover room with their preferences easily. Users can click on view details to see detailed info. about the room and image gallery.

Results

We launched with our MVP with a basic feature set to see initial audience reaction. The product roadmap is now focusing on optimising the user experience to increase conversion. We have observed so far:

  • 20,000 daily active users

  • 650 bookings per day on average

  • 3.2% conversion from home page to confirmation

  • 90% bookings done through mobile

Other projects for ixigo

Manage Payments

Motion Design : Vaibhav Fauzdar

Booking Cancellation Flow

Other Projects